natural texture

Women are embracing their natural hair texture. For the past few years there has been a growing movement in hair styling to forgo harsh chemical treatments and relaxers. Many women are tired of the way these treatments damage their hair and irritate their scalp, let alone the economic side of the coin. Relaxers and straightening treatments can be pricey and time consuming to maintain. African American women who have made the choice to go natural is up 25% from last year. Many celebrities are showing up in the media and on red carpets with their hair styled naturally. Hairstyles have long been a symbol of status and self expression. Women …

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