Hair Straightening

The Now-Popular Japanese Hair Straightening Method In A Nutshell

Today, a pro-stylist can straighten curly hair into pin-straight locks that last for months in two ways, through thermal reconditioning (a.k.a. Japanese treatment) or by applying a keratin treatment (Brazilian hair straightening). Japanese treatments were popular about fifteen years ago, until Brazilian hair straightening stole its limelight in 2007. However, reports of excessive formaldehyde found …

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